DTC strategy and email systems for premium wineries.
I help fine wine brands turn mailing lists, offers, clubs, allocations, and automations into measurable revenue and lasting customer loyalty.
Acquire
Turn new signups, visitors, and first-time buyers into active customers.
Convert
Build sharper offers, launches, allocation campaigns, and product messaging.
Retain
Improve club, membership, collector, and win-back journeys.
Scale
Create templates, voice systems, and AI workflows your team can use without flattening the brand.
WHAT I DO.
AI can draft. AI cannot decide.
AI can help your team write faster. It cannot tell you which customer segment should receive an offer, what behavior the email should trigger, how the landing page should convert, or whether the message protects your brand equity.
I help wineries use AI without sounding like everyone else.
MY POSITION ON AI.
Case Study: Memento Mori
DTC STRATEGY, COLLECTOR LIFECYCLE, ALLOCATION GROWTH
Role: Strategic DTC Marketing Partner
The engagement: I operated in a fractional CMO capacity, spanning club architecture, lifecycle strategy, offer sequencing, customer messaging, and campaign planning.
The result: 60% revenue growth, improved profitability, and a finely tuned brand marketing system that matched the wine’s reputation.
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ABOUT ME
I’ve worked harvests in California, assembled blends from South America and Europe, and led the sales and marketing efforts for a host of wineries in both the trade and DTC channels. In addition, I’ve helped create two wine brands from the ground up. I love the romance of storytelling and the science of revenue metrics.
I’m based in Charleston, SC, but happily travel for in-depth consulting.