Strategy and systems for premium DTC brands.
I help premium consumer brands identify where their customer journey is failing to support growth. I audit the systems, messages, data, and channel relationships behind that journey, establish priorities, and design the roadmap for improvement.
Acquire
Turn new signups, visitors, and first-time buyers into active customers.
Convert
Build sharper offers, launches, campaigns, and product messaging.
Retain
Improve LTV, ARR, AOV, and reduce churn.
Scale
Create systems and workflows your team can use without flattening the brand.
WHAT I DO.
AI can draft. AI cannot decide.
AI can help your team write faster. It cannot tell you which customer segment should receive an offer, what behavior the email should trigger, how the landing page should convert, or whether the message protects your brand equity.
MY POSITION ON AI.
Case Study: Memento Mori
DTC STRATEGY, COLLECTOR LIFECYCLE, ALLOCATION GROWTH
Role: Strategic DTC Marketing Partner
The engagement: I operated in a fractional CMO capacity, spanning club architecture, lifecycle strategy, offer sequencing, customer messaging, and campaign planning.
What I did: I helped connect collector segmentation, recurring revenue, campaigns, events, PR, and content into a coordinated commercial system.
The result: 60% revenue growth, improved profitability, and a finely tuned brand marketing system that matched the wine’s reputation.
Case Study: Chappellet
DTC MARKETING AUDIT
Role: Strategic Consultant
The engagement: I executed a 30-day audit evaluating Chappellet’s expansive network of underperforming, automated customer journeys.
What I did: I audited more than sixty components of Chappellet’s automated customer journeys, identifying problems in sequencing, offer structure, conversion paths, and customer retention.
Case Study: OVID.
LIFECYCLE MARKETING SYSTEMS DESIGN
Role: Strategic Consultant
The engagement: I executed an audit of OVID Napa Valley’s sales channels, customer acquisition sources, recurring revenue tiers, sales cycle, and customers segmentation to create a robust series of automated email flows specifically designed to accomplish OVID’s business objectives.
What I did: I designed lifecycle logic spanning customer acquisition, purchase, delivery, visitation, long-term nurture, and advancement of high-value collectors.
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