Success
Stories
X NOVO
X NOVO is a new estate in Oregon’s Eola-Amity Hills. Winemaker Craig Williams, together with his family, brought his nearly half-century of experience to a completely new project.
For the very first time, Craig needed to communicate with mailing list members and offer wine directly to them via allocation.
Voiced in the first person, we crafted an introductory email sequence that shared the story of Craig, the brand X NOVO, and its place in the Eola-Amity Hills. These email sequences culminated in the inaugural allocation of X NOVO’s 2021 X Omni Vineyard Chardonnay.
ABERRO
The incredible duo behind Kinsman Eades, Shae and Nigel Kinsman, expanded their scope beyond the geographic confines of the Napa Valley and the varietal constraints of cabernet sauvignon in the 2020 vintage with the creation of Aberro.
Working closely with Shae Kinsman and Alex Chrisman of Alta, we defined a brand voice rooted in lyricism and poetry.
This brand voice reached beyond the digital realm, finding its most immediate form on the wine bottles themselves. With unique and lyrical missives filling the back label of each cuvée, every bottle of Aberro offers a story, even a bit of poetry, to consider as the wine is enjoyed.
DOMAINE DE LA CÔTE
A truly daring undertaking in 2007 evolved into one of the most revered and sought-after domestic estate pinot noir producers in the new world.
The vision, labor, and wines of Domaine de la Côte are impossibly rich in storytelling potential. The genetic history of pinot noir, the geologic history of the Sta. Rita Hills, and the outsized effect these wines have had on the broader world of fine wine all lent themselves to longform content to a mailing list of highly devoted and literate consumers.
A rare opportunity to write at length and with erudition without any pressure to transact.
TYLER WINERY
This benchmark Sta. Rita Hills winery needed to grow their website sales, memberships, and inbound sales.
After a 6-month program with Wordshop, Tyler realized double digit revenue growth in digital and inbound channels. Their new, automated membership invitation sequence now accounts for more than 25% of new signups.
The team at Tyler now confidently plans and executes digital marketing at a consistently high level.
BELLA OAKS
Bella Oaks is an historic cabernet sauvignon vineyard in Napa Valley’s Rutherford AVA.
Reborn as an estate under the stewardship of Suzanne Deal Booth, Bella Oaks required consistency across website copy, email outreach, and social media.
From their website launch and inaugural 2018 vintage debut, Wordshop worked with Bella Oaks to faithfully communicate their brand voice to their discerning customers.
RAJ PARR WINE CLUB
Building a digitally native wine club with one of the great human beings in the wine world was incredibly rewarding.
Voiced in the first person and rooted in Raj Parr’s eternal curiosity, the Raj Parr Wine Club leveraged club and open cart channels, growing to $1M in revenue in less than 3 years.
Email, memes, an Instagram LIVE series, custom GIFs and so much more made for a fun, engaging, and successful project.