Email Preview Text
Can you fit the WHY of your email in 140 characters? If not, your ask is too complicated.
Preview Text works in tandem with your Subject Line. A 1-2 punch combination.
The goal of Preview Text is to MAXIMIZE EMAIL OPENS.
Preview Text should not exceed 140 characters max (including spaces).
Most mobile email alert settings will display 140-160 characters of email preview text. This is your chance to make a strong, clear mini-pitch for your recipient.
Use this code snippet in your email preheader to help your preview text stand out.
<div style="display: none; max-height: 0px; overflow: hidden;"> ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ </div>